How Treasure of the East Found the Perfect BDR in a Specialized Industry

Treasure of the East wasn't simply looking to fill a BDR position.

The company operates in a highly specialized industry and needed someone who could succeed in the role while also being the right long-term fit for the team.

For Dylan, the goal was never to hire quickly just for the sake of filling an open position.

“When you really are not just looking to fill a role but to build a career, you want to be selective.”

The team was prepared for a detailed hiring process. With a specific profile in mind and multiple stages of interviews, Dylan expected the search to take significantly longer.

In fact, he anticipated it could take anywhere from three to six months to find the right person.

Getting Clear on What the Right Hire Looked Like

Before moving forward with interviews, Vintti worked closely with the Treasure of the East team to refine exactly what they were looking for.

The process involved ongoing feedback and collaboration to develop a clear understanding of the role and the ideal candidate profile.

“Vintti was very prepared to take a ton of feedback. I think we developed a very good scope of exactly what we were looking for before we started doing interviews.”

This collaborative approach was particularly important because Treasure of the East wasn't looking for a generic BDR profile.

They needed someone who could thrive in a specialized industry and connect with the world of Traditional Chinese Medicine.

By taking the time to define the right profile before moving forward with interviews, both teams were able to approach the search with greater clarity and alignment.

Finding the Perfect Fit

The search required a highly specific combination of skills, experience, and industry alignment.

Treasure of the East operates in the Traditional Chinese Medicine space, making familiarity or genuine interest in the industry a valuable advantage for someone joining the sales team.

Vintti ultimately found a candidate who brought more than the skills required for the BDR role.

The candidate also had a genuine interest in Traditional Chinese Medicine and was already familiar with Treasure of the East's products.

For a company operating in such a specialized niche, that connection made the candidate stand out.

Rather than simply finding someone who could do the job, the search resulted in someone who connected naturally with the company, its products, and its industry.

It was the kind of fit that went beyond the requirements listed in a job description.

Faster Than Expected

The hiring process took 66 days from the beginning of the search to the final hire.

For Dylan, that was significantly faster than expected.

“I was really impressed that we were able to hire someone so fast. I thought this was going to take from 3 to 6 months.”

What Dylan initially expected could take up to half a year was completed in just over two months.

The result showed that being selective doesn't necessarily mean sacrificing speed.

With a clearly defined candidate profile, continuous feedback, and an adaptable recruiting process, Treasure of the East was able to take the time needed to make the right decision—without the search stretching into the months Dylan had originally anticipated.

The Role

Treasure of the East hired a Business Development Representative (BDR) to support its growth and outreach efforts.

The role required more than traditional sales or business development experience.

The successful candidate needed to communicate effectively, understand a specialized customer base, and develop a strong understanding of the company's products and industry.

After 66 days and a carefully structured hiring process, Treasure of the East found the right person.

Two and a half months later, the employee is already supporting the team.

More Than a Recruiting Process

For Dylan, one of the most important aspects of the experience was the relationship with Vintti throughout the search.

The team remained open to feedback and continued adapting the search as Treasure of the East refined what it needed.

“The communication was really good. I consider it like you guys are partners in this and that’s why this process was so successful, apart from obviously finding the perfect hire.”

That partnership was especially valuable during a search with a specialized profile and multiple stages of evaluation.

Rather than treating the process as simply sourcing and presenting candidates, Vintti worked alongside the Treasure of the East team to define the right profile, incorporate feedback, and ultimately find the right fit.