MB Social

How MB Social Cut Hiring Costs by 64% with LATAM Talent

This US beauty agency scaled their remote marketing team faster, smarter, and at a fraction of the cost, without compromising quality.

MB Social

Results in Numbers

64% Reduce payroll costs

Without compromising quality, time zone alignment, or team performance.

$97K Annual savings

From ~$151K/year to ~$54K/year by hiring nearshore LATAM talent via Vintti.

$27,000 Avg salary / year

Filling the same role with US-based talent would have cost an average of $75,600 per hire.

About MB Social

MB Social is a US-based, full-service social media agency with 12 years of building brand communities that actually convert. Led by an all-women remote team with deep roots in the beauty industry, the agency works with global businesses, brands, and talent across social media management, community management, content creation, influencer outreach, and talent management.

Their client roster speaks for itself: Avène, CeraVe, Lancôme, and La Roche-Posay are among the brands that trust MB Social to manage their social presence and community strategy.

Company Overview

The Challenge

MB Social had worked with other staffing agencies before, but the hiring process was slow and the results weren't meeting the bar their founder had set for the team. Finding specialized marketing talent that could keep up with the pace of a high-performing, beauty-focused agency took longer than it should, and the right candidates simply weren't coming through.

They needed a staffing partner that could:

  • Help the agency scale strategically without sacrificing quality
  • Source top-tier remote marketing talent quickly and reliably
  • Understand the agency's culture and the niche they operate in
  • Provide real transparency and hands-on support throughout the entire hiring process

Why MB Social Chose Vintti

From the very first interaction, MB Social noticed something different. The Vintti team was organized, proactive, and genuinely invested in getting the hire right. For MB Social's founder, it wasn't just about filling a role, it was about finding a Latin American talent partner she could actually trust.

What stood out most was the combination of things that rarely show up together: consistent follow-ups, fast response times, and a level of client focus that made the process feel personal rather than transactional. She hadn't experienced that with other remote staffing agencies, and it made the decision easy.

"It was personalized, organized and professional. All together. I haven't seen that combination anywhere else." 

Success Story

By partnering with Vintti, MB Social was able to bring two key collaborators into their marketing operation without the overhead, risk, or delays that typically come with scaling a team. For the founder, it wasn't just about hiring faster. It was about building strategically, with the confidence that each role was the right fit before making a long-term commitment.

"This gives you protection to hire resources in a very strategic way."

The Roles

MB Social hired a Graphic Designer based in Argentina and a Project Manager based in Mexico, both integrated into their existing remote team with no friction.

The Graphic Designer took ownership of the agency's visual output across client accounts, producing content that met the aesthetic standards of beauty brands like Avène and La Roche-Posay. With a dedicated designer in place, the team could move faster on content calendars, campaigns, and creative requests without bottlenecks.

The Project Manager brought structure to the agency's day-to-day operations, coordinating deliverables, managing timelines, and keeping client workflows on track. For an all-remote team juggling multiple high-profile accounts, that layer of operational clarity made a direct impact on client satisfaction and team bandwidth.

The Real Impact: What MB Social Saved

By sourcing both roles through Vintti's nearshore Latin America staffing model, MB Social achieved significant payroll savings without compromising on talent quality, time zone overlap, or team performance. The Graphic Designer came in at $24,000 per year versus a comparable U.S.-based hire at $58,000, a saving of $34,000 annually (59% less). The Project Manager was placed at $30,000 per year versus $93,200 in the U.S. market, saving an additional $63,200 per year (68% less).

Estimated annual cost comparison:

U.S.-based team: $151,200 per year Nearshore LATAM team via Vintti: $54,000 per year

Total estimated annual savings: 👉 ~$97,200 per year

That's a nearly 64% reduction in payroll costs, achieved without compromising quality, time zone alignment, or team performance.

Why MB Social Recommends Vintti

For MB Social's Founder and CEO, Mimi Banks, the decision to recommend Vintti comes down to one thing: the experience was unlike anything she'd seen with other staffing agencies. Not just the quality of the candidates, but the way the team showed up at every stage of the process.

"Your team is amazing: the level of follow-through, the approach, there's no delays. Everybody is super on top of it and very responsive."

Working with Vintti felt personal without being informal, and structured without being rigid. For a founder managing a fast-moving, all-remote agency, that combination is rare.

"You truly listen, you help, and the team genuinely cares."

That's what turns a vendor into a partner. And that's exactly what Vintti became for MB Social.

"You have such a good approach. Way better than any other that I've seen."

Ready to build your team?

If MB Social's story resonates with you, let's talk. We'll help you find the right talent for your business, fast, without the risk. Schedule a free call with our recruiting experts today.

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