Arden CMO needed a highly skilled Digital Marketing Specialist who could meet demanding technical requirements and work seamlessly with the team. With Vintti, they found the right fit in less than a month.
7 Months
The employee is successfully working with the team
27 Days
Time to hire
~65% Lower Hiring Cost
Compared to the U.S.
~$45K Annual Savings
based Digital Marketing Specialist
Arden CMO provides fractional marketing leadership and strategic support to growing companies. Led by Chris Arden, the company helps businesses build and execute marketing strategies across areas including demand generation, digital marketing, SEO, brand development, marketing operations, and team building.
With more than 20 years of marketing experience, Chris and his team work with companies across industries ranging from SaaS and AI to automotive and cybersecurity.
Industry: Marketing & Consulting
Headquarters: Prosper, Texas, US
Website: https://fractional-cmo-site.webflow.io/
As a marketing leader who works with growing companies across different industries, Chris was looking for a Digital Marketing Specialist with the technical skills to handle demanding marketing work and contribute meaningfully to the team.
To identify the right person, Arden CMO included a comprehensive technical assessment as part of the hiring process.
The assessment—referred to as a case study—was intentionally challenging. Candidates needed to demonstrate their ability to think strategically, work through complex requirements, and explain the reasoning behind their approach.
Only a small number of candidates were able to complete the assessment successfully.
The challenge was finding someone who could not only pass the technical evaluation but also confidently defend their work.
Chris was open to hiring talent outside the United States but wanted to avoid many of the challenges that can come with working across significantly different time zones.
Latin America offered an important advantage: the ability to work with someone in a similar time zone while still accessing a broader pool of talent.
That made nearshore hiring a natural fit for the way Arden CMO works.
Instead of building a relationship around asynchronous communication and overnight handoffs, Chris wanted someone who could collaborate with the team during the same working hours.
When Chris started working with Vintti, transparency was one of the things that stood out most.
“Everything has been very quick, efficient, well communication across the board, so it’s been top-notch for me. I mean, I would come back”
From the beginning, the process was designed to give Chris visibility into the search while keeping the recruiting work off his plate.
Another key differentiator was speed.
Once Vintti understood the role and requirements, the first batch of candidates was presented quickly, allowing the hiring process to move forward without unnecessary delays.
“When they [recruiters] said “we’ll have 2 or 3 candidates ready within a week,” I laughed, thinking that was going to be pretty difficult to do, and they did…the team had 3 really good candidates within a week”
The overall experience was straightforward to manage—an important factor for a marketing leader balancing client work, strategy, and team development.
The technical case study became one of the most important parts of the hiring process.
The assessment was complex and demanding, and not every candidate was able to meet the standard Arden CMO had set.
But one candidate stood out.
The candidate successfully completed the case study and demonstrated a strong understanding of the work required. More importantly, they were able to confidently explain and defend their approach during the evaluation.
That combination of technical ability, strategic thinking, and communication made the difference.
Rather than selecting someone based solely on experience or a resume, Arden CMO was able to evaluate how candidates would actually approach the work.
The process helped identify the person who was best prepared to take on the role.
Arden CMO hired a Digital Marketing Specialist to support its marketing initiatives and client work.
The position required someone who could go beyond executing individual tasks and demonstrate a strong understanding of digital marketing strategy and problem-solving.
The final hire successfully met Arden CMO's demanding evaluation process and joined the team within 27 days.
Seven months later, the employee is still working with the company.
By expanding the search to Latin America, Arden CMO was able to access qualified digital marketing talent at a significantly lower cost than hiring a comparable professional in the United States.
Rather than paying the full cost associated with a U.S.-based Digital Marketing Specialist, the company was able to build capacity while keeping its hiring budget under control.
Estimated annual cost comparison:
U.S.-based Digital Marketing Specialist: Around $65K–$75K per year
Nearshore hire through Vintti: Significantly lower
Estimated annual savings: 💡 Around $45K
The result was a high-quality hire that met Arden CMO's technical requirements while helping the company build additional capacity more efficiently.
For Chris, the experience was about more than simply finding a candidate.
The combination of transparency, speed, access to qualified talent, and a straightforward process made it easier to navigate the search from beginning to end.
The nearshore model also provided the practical advantage of working with someone in a compatible time zone—making collaboration feel more natural and integrated into the team's day-to-day operations.
Most importantly, the hiring process helped Arden CMO find someone who could meet a demanding technical standard and prove their capabilities before joining the team.
And when asked whether he would consider working with Vintti again, Chris's answer was clear:
“It’s been top-notch for me. I mean, I would come back”
For Arden CMO, Vintti provided more than access to candidates. It provided a hiring process built around finding the right person—and giving the client confidence that the person they hired could actually deliver.
You can secure high-quality South American talent in just 18 days and for around $9,000 USD per year.
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