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Written by Camila Ruiz on
Gusto runs from $49/month plus $6 per person on the entry plan to $180/month plus $22 per person at the top tier. This guide breaks down every plan, the add-ons and fees the pricing page glosses over, how Gusto stacks up against ADP and QuickBooks, and how to pick the right tier — plus the cost most pricing guides never mention: the people you're actually paying through it.
Simple is $49/month + $6/person, Plus is $80/month + $12/person, Premium is $180/month + $22/person, and Contractor Only is $35/month + $6/contractor. All paid plans include unlimited payroll runs and automatic tax filing.
Gusto uses a tiered subscription: a fixed monthly base fee plus a per-person fee that scales with the number of people you pay. There's no charge per payroll run — you can run payroll as often as you want on any paid plan. Billing is month-to-month and you can cancel anytime. Your total moves with your active headcount, so the real monthly number depends on team size, not just the plan you pick.
Single-state payroll, unlimited payroll runs, automatic federal/state/local tax filing, basic PTO and holiday pay, and employee self-onboarding. Best for small, single-state teams that need clean, automated payroll without heavy HR tooling.
Everything in Simple plus multi-state payroll, next-day direct deposit, time and PTO tracking, and team hiring/onboarding tools. Best for growing teams operating across state lines or hiring remote staff in multiple states.
Everything in Plus plus a dedicated service advisor, access to certified HR experts, compliance and performance management, custom reporting, and priority support. Best for larger teams that need hands-on HR guidance and migration help.
Contractor payments, 4-day pay, and 1099 creation and filing — no W-2 payroll. Gusto frequently runs a promotion waiving the base fee for the first six months. Best for businesses that pay only 1099 contractors and don't need full employee payroll.
| Plan | Monthly base | Per person / mo | Best for |
|---|---|---|---|
| Simple | $49 | $6 | Single-state teams, clean automated payroll |
| Plus | $80 | $12 | Multi-state / remote teams |
| Premium | $180 | $22 | Larger teams needing HR guidance |
| Contractor Only | $35 (often $0 first 6 mo) | $6 | 1099-only businesses |
A quick math check: a single-state firm paying five people on Simple runs about $79/month ($49 + 5 × $6). A 15-person multi-state team on Plus runs roughly $260/month ($80 + 15 × $12). Pricing for one employee starts at $55/month on Simple ($49 + $6).
The headline plan price isn't always the full bill. Health benefits administration, workers' comp, 401(k), state tax registration in new states, and some integrations can carry their own fees or partner costs on top of your base plan. None of these are hidden exactly, but they rarely appear in a quick price comparison — budget for them if you're running benefits or expanding into new states.
Here's what those add-ons actually run, based on Gusto's published rates:
| Add-on | Published fee |
|---|---|
| Time & Attendance Plus | $6/mo per person (free trial, then billed) |
| Health benefits broker integration | $6/mo per eligible employee |
| Workers' comp administration | Starting at $14/mo |
| Health Savings Account (HSA) | $2.50/mo per participant |
| FSA / Dependent Care FSA / Commuter | $4/mo per participant ($20/mo minimum each) |
| 401(k) | Varies by integration partner |
| State tax registration | Varies by state |
Stack a couple of these and the per-person cost climbs well above the base plan number. A team on Simple ($6/person) that adds time tracking ($6/person) and a benefits broker integration ($6/eligible employee) is effectively paying closer to $18/person/month before the salary behind that seat is even counted.
If you pay LATAM or other non-US contractors through Gusto's global contractor product, the cost structure is different from domestic payroll: there's no monthly per-contractor fee, and Gusto charges $5 per payment to US-based bank accounts, with foreign-exchange rates applied on top for international destinations. That per-payment model is worth modeling out — a firm running weekly or semi-monthly payments to several offshore contractors pays a transaction fee every cycle, plus the FX spread, on top of whatever they're paying the contractor directly.
Important: The real cost a pricing page never shows isn't an add-on — it's the headcount. Gusto's per-person fee is a few dollars a month; the salary of the person it pays is thousands. When you compare the cost of a finance function, the seat is the number that matters, not the software that processes it.
The honest answer depends on how you buy. Gusto publishes flat, public pricing. ADP does not publish flat rates for most services — its RUN entry tier starts around $79/month plus a per-employee charge, but most plans require a custom quote tailored to your size and needs. QuickBooks Payroll bundles tightly with QuickBooks Online accounting and is priced by tier plus per-employee fees, which makes sense if you already live in QuickBooks.
| Platform | Pricing model | Published flat rate? |
|---|---|---|
| Gusto | Base + per-person | Yes ($49-$180/mo) |
| ADP (RUN) | Per-employee, custom quote | No (starts ~$79/mo) |
| QuickBooks Payroll | Tier + per-employee, bundled with accounting | Partial |
For a small, transparent setup, Gusto usually wins on simplicity and predictability. But notice what all three have in common: they price the software that pays your team. None of them price — or provide — the finance professional doing the work. That's a separate, much larger line item.
Pick Simple if you operate in one state and need automated payroll without HR overhead. Move to Plus the moment you hire across state lines or build a remote team — multi-state payroll and time tracking become worth the jump. Choose Premium only if you need a dedicated advisor and hands-on HR compliance. The deciding variables are: how many states you run payroll in, whether you need HR support, and how many people you're paying (because the per-person fee compounds).
On the software itself, the usual levers apply: review your plan against actual usage, skip add-ons you don't use, lean on employee self-service, and avoid costly payroll errors and re-runs. But software optimization only moves tens of dollars per person — the bigger number is who you're paying through Gusto.
Gusto's per-person fee scales with every employee you add, and the salary behind each of those people is the real budget line. For finance roles specifically, there's an alternative to that per-employee salary model. This isn't a replacement for payroll software — you still run payroll — but for the cost of finance talent itself, nearshore staffing swaps a fully-loaded US salary for a single all-in monthly fee with no per-employee markup.
A US-based accountant earns a median base of about $79,000/year according to the BLS, and fully loaded with benefits, payroll taxes, and overhead the real cost runs higher. A dedicated nearshore Finance & Accounting professional in Latin America works full-time in your US time zone for a single all-in monthly fee of roughly $2,700 on average — about 60% less than a comparable US hire, billed as a full-time contractor through third-party payroll services.
The same model applies across finance roles — whether you hire a nearshore accountant, a nearshore payroll specialist, or a nearshore FP&A analyst: a single all-in monthly fee, no per-employee markup.
Vintti maintains 90% client retention at 12 months across 200+ Finance & Accounting placements, with a typical time-to-hire of 18-21 days and free, unlimited replacements.
"If one person leaves, we're screwed. I need a lifer." — Vintti discovery calls (n=12)
That's the cost a pricing tier never captures: the operational fragility of one person owning a messy process. Optimizing your Gusto plan saves dollars; getting the right, retained finance hire saves the function.
Pairing payroll software like Gusto with a dedicated nearshore Finance & Accounting hire costs roughly 60% less than a comparable US hire, while keeping the work in real-time US business hours.
Gusto's Simple plan is $49/month + $6/person, Plus is $80/month + $12/person, and Premium is $180/month + $22/person. A five-person team on Simple pays about $79/month total.
It depends on your stack. Gusto's flat, published pricing is simpler to predict; QuickBooks Payroll can be more cost-effective if you already use QuickBooks accounting and want one bundled bill. For payroll alone, Gusto is usually the more transparent option.
Gusto publishes flat rates ($49-$180/month plus per-person fees); ADP quotes custom pricing, with its RUN tier starting around $79/month. For small, single-state teams Gusto is usually cheaper and more predictable; ADP scales to enterprise complexity where custom pricing applies.
From $49/month (Simple base) for a small single-state team, scaling with headcount via per-person fees. A one-employee business starts around $55/month; a 15-person multi-state team on Plus runs roughly $260/month.
Yes. You can move from Plus back to Simple, but the change isn't immediate: downgrades take effect at the beginning of the next billing period (the first of the month), while upgrades apply right away. So if you commit to Plus and your team contracts, you'll keep paying the higher tier through the end of the current cycle before the lower rate kicks in.
Typically yes. The Gusto fee to pay an accountant is a few dollars per month; the accountant's salary is the real cost. A dedicated nearshore Finance & Accounting professional in Latin America runs about 60% less than a comparable fully-loaded US hire, working the same US business hours.
Get a role-by-role cost comparison for an accountant, bookkeeper, controller, or financial analyst in Latin America — built around your firm, not a generic quote.
Get Your Cost ComparisonFor the full picture, see our guide to the cost of outsourcing accounting to Latin America.
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