For Zulay Kitchen, Vintti transformed an overwhelming, time-consuming recruiting process into a simple, efficient and human experience, resulting in one of the company’s strongest remote hires and a long-term recruiting partner.
21 days Time-to-Hire
Compared to a ~45 days US Average
50% Cost Reduction
For a LATAM-based hourly rate
$20/hr vs US: $40/hr
Ourly rate for a Semi-Senior Executive Assistant from LATAM
$20,800 Annual savings
for a part-time role (20h/week)
Zulay Kitchen is a global e-commerce brand dedicated to creating stylish, practical, and affordable kitchen tools that make everyday cooking simpler and more enjoyable. Founded in 2015, the company has grown into a trusted destination for home cooks across the US, Canada, Europe, and Latin America.
With a catalog that ranges from milk frothers and coffee mixers to durable kitchen utensils and citrus tools, Zulay Kitchen has built a loyal community around quality, convenience, and a “kitchen happiness guarantee.” Backed by a lifetime warranty and fast, reliable shipping, the brand continues to expand as an Amazon best seller while maintaining its commitment to excellent customer experience.
Today, nearly half of the company operates remotely from different parts of the world: An approach that allows them to scale fast, but also adds complexity to recruiting high-quality international talent.
“It has to be real, it has to be alive and it has to be a true connection. And that’s your superpower”, said Gabriel, COO at Zulay Kitchen (Poner esta cita bien grande. Podes ubicarla aca o donde te parezca que tiene mas sentido).
As Zulay Kitchen scaled, COO Gabriel Alvarado realized the team was spending an overwhelming amount of time sourcing, screening and interviewing candidates across multiple time zones.
Recruiting had become an internal bottleneck, pulling attention away from strategy and growth.
“Recruitment is very time-consuming. You put up a post, get 20 applicants—that’s hours and hours trying to find the right talent.”
On top of that, Zulay had tried outsourcing in the Philippines, Pakistan and India. While the talent was strong, the time-zone misalignment created operational issues, burnout and communication delays.
They needed a partner that could:
From the first conversation, Vintti distinguished itself through depth and care. Instead of immediately sending candidates, the team invested time in understanding Zulay Kitchen’s mission, values and culture.
As Gabriel says, the process didn’t feel transactional, it felt tailored.
“The biggest difference at Vintti is the personalized care. I feel that the team cares and understands exactly what the company needs.”
Zulay also appreciated that Vintti was not just matching technical skills: The focus was on personality, communication style and cultural fit, all essential for remote success.
“I’m really surprised with how you guys run your team—your culture and your values. You’re very different from other agencies.”
Zulay had a clear hiring philosophy: if the cultural fit isn’t right, nothing else matters. Vintti reflected that mindset.
Instead of pushing for a quick hire, Vintti provided multiple candidate batches and encouraged patience until there was true alignment.
“There was no pressure. Vintti’s approach was: make the right hire—we’ll bring as many candidates as you need.”
Vintti also integrated Zulay Kitchen’s own personality and technical tests, delivering complete candidate profiles that simplified evaluation.
After several rounds of candidates, Zulay Kitchen hired a semi-senior executive assistant to manage their trademark portfolio—a critical and specialized role.
The result exceeded expectations.
“It’s one of the best remote hires we’ve made. I’m impressed. She’s fully aligned and delivering amazing results.”
Even during onboarding, Vintti stayed involved to ensure a smooth transition and long-term success.
With Vintti filtering and presenting only top-tier, culture-aligned talent, Zulay regained countless hours previously lost to recruiting.
Hiring talent in Latin America eliminated the time-zone issues that had hindered communication and burnt out overseas staff.
By prioritizing culture first, Zulay increased the likelihood of long-term retention and better team integration.
Beyond results, Zulay appreciated the authenticity and professionalism of Vintti’s team.
“I’d love to work for Vintti myself. It’s a company with great people who truly care.”
When asked why other leaders should consider Vintti, Gabriel emphasized three things:
“The way I was closed to work with Vintti was one of the nicest conversations I had through videochat”.
“For any company of any size: you should go to Vintti. I just love the model. It’s super simple, it’s friendly”.
“We care about people, and Vintti shares that. That’s why it works—it becomes a win-win-win for us, for Vintti, and for the candidate.”
For Zulay Kitchen, Vintti transformed an overwhelming, time-consuming recruiting process into a simple, efficient and human experience, resulting in one of the company’s strongest remote hires and a long-term recruiting partner. “You guys are nailing it. Keep doing what you're doing, because it’s pretty fantastic”.
You can secure high-quality South American talent in just 20 days and for around $9,000 USD per year.
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