The Best Virtual CFO Services: A Detailed Review for Accounting Firms

published on 27 October 2023

Most business owners will likely agree that navigating finance and accounting can be an overwhelming endeavor.

Hiring a skilled Virtual CFO service promises to provide the financial expertise and guidance small businesses need to simplify complex processes and enable growth.

This comprehensive review outlines the best Virtual CFO firms that offer tailored services, highlighting key criteria to evaluate in your search for an ideal financial partner.

The accounting and finance industry continues to evolve rapidly with the advancement of technology. Cloud capabilities, artificial intelligence, and automation are transforming traditional finance operations. This creates an immense opportunity for accounting firms to optimize costs, unlock efficiencies, and accelerate growth.

One solution gaining significant traction is virtual Chief Financial Officer (CFO) services. These enable accounting firms to tap into financial leadership and strategic guidance without the expense of a full-time executive. Top virtual CFO providers offer seasoned expertise in areas like financial planning and analysis, cash flow management, business intelligence, and more. Their flexible, on-demand model allows customization to specific needs at a fraction of the cost.

As you evaluate your options for finance modernization, this guide provides an in-depth review of key factors to consider:

  • Services Offered - What financial and advisory capabilities can you access? Do they align with your operational gaps and growth objectives?
  • Pricing Models - What fee structures are available? Can you easily scale up or down to meet changing business needs?
  • Client Results - What outcomes have other firms achieved through the provider’s virtual CFO services?
  • Company History & Reviews - How long has the provider been in business? What do client testimonials indicate about service quality and expertise?
  • Account Management - Will you have an assigned point of contact for ongoing support? What level of customer service is provided?

Understanding these elements will enable you to select a virtual CFO partner that delivers maximum ROI. We’ll explore the top five providers in detail across these criteria to reveal how each measures up. Let’s dive in!

How much does a virtual CFO cost?

Hiring a virtual Chief Financial Officer (CFO) can provide significant cost savings compared to a full-time in-house CFO. According to industry data, the average annual salary for a virtual CFO ranges from $42,500 for the 25th percentile to $65,500 for top earners in the 75th percentile. On a monthly basis, this works out to $3,541 to $5,458.

The median annual salary for a virtual CFO is around $50,749 or $4,229 per month. This represents over 50% in potential payroll savings compared to hiring a full-time CFO at the national average salary of $97,000. Additional benefits like health insurance, payroll taxes, retirement contributions can add another 20-30% savings.

So in summary, a virtual CFO costs between $3,500 to $5,500 per month while providing financial leadership and advisory on an as-needed basis. Compared to hiring an in-house CFO, businesses stand to achieve 40-60% in cost reduction by leveraging fractional CFO services. This allows even small businesses and startups to access C-level finance talent and optimize their accounting function.

What should I look for in a virtual CFO?

When evaluating virtual CFOs, financial expertise and strategic acumen are key. Consider the following criteria:

Accounting and Reporting Mastery

Foremost, ensure candidates have extensive experience overseeing accounting functions and financial reporting. Strong virtual CFOs should comprehend GAAP/IFRS principles and be able to analyze financial statements to assess company performance.

They should have experience with:

  • Invoicing, A/R and A/P
  • Cash flow analysis and forecasting
  • Budget preparation

Technology and Systems Savvy

As a good virtual CFO serves as your financial team’s leader, they must demonstrate fluency with essential software like QuickBooks, Netsuite, SAP, etc. This enables tight integration with your existing tools and systems.

Strategic Business Partnership

Beyond number-crunching, a virtual CFO should provide strategic counsel on growth opportunities, cost reductions, and other key decisions. Analyzing KPIs and metrics helps them guide tailored recommendations that align to your organization’s objectives.

Quality Communication Skills

Communication and presentation abilities ensure a virtual CFO can clearly explain financial concepts and strategy recommendations to both finance and non-finance stakeholders across your organization.

By evaluating CFO candidates on this multifaceted criteria, you can identify the best-fit strategic partner to support your financial operations. This lifts reporting and analysis burdens so you can focus on business growth.

What are the three different service levels of vCFO services?

As a staffing agency focused on accounting and finance roles, Vintti does not provide direct vCFO services to clients. However, we partner with specialized firms that offer virtual Chief Financial Officer (vCFO) services at various levels of support:

Basic vCFO Services

The basic vCFO service provides part-time, on-demand access to experienced finance leaders who advise on key financial decisions and processes. This includes guidance on financial reporting, budgeting, cash flow analysis, invoicing, accounts receivable, payroll, and other core accounting functions. The vCFO helps implement financial best practices and address pain points as needed.

Standard vCFO Services

Standard vCFO services provide full-time strategic guidance from a dedicated finance expert. Beyond the basic services, the vCFO proactively oversees all accounting operations, financial planning, cash management, and reporting. They identify growth opportunities, minimize risks, and ensure financial processes align with business goals.

Comprehensive vCFO Services

Comprehensive vCFOs essentially serve as a full-time finance department outsourced to an experienced CFO and support staff. They manage end-to-end accounting, reporting, analysis, payroll, tax compliance, auditing, fundraising, M&A, and more. This allows overburdened executives to focus on core business priorities with the backing of a world-class finance team.

While Vintti does not provide direct vCFO services, our network of finance and accounting professionals possesses the skills and experience to effectively support companies at any level of operational maturity and financial management needs. We simplify the process of building an exceptional finance team tailored to each client’s growth objectives.

What is the difference between a virtual CFO and a CFO?

A virtual CFO (vCFO) provides many of the same services as a traditional CFO, but works remotely through online communication and collaboration platforms instead of being physically present at a company's office.

Some key differences between a traditional CFO and a vCFO include:

Location and Availability

  • A traditional CFO works on-site at a company's office, while a vCFO works remotely. This allows a vCFO to provide services to clients based anywhere.

  • A vCFO is more flexible in their availability, as they do not have to commute or be present in an office. They can connect with clients remotely during flexible hours.


  • Hiring a full-time traditional CFO can be very expensive for some small businesses, whereas outsourcing tasks to a vCFO costs less overall. vCFOs allow you to pay only for the services your business needs.


  • A vCFO can adapt to the needs of your business and scale up or down their hours and tasks seamlessly. A full-time CFO has a more defined role and set amount of hours.

Overall, a vCFO provides all the financial expertise of a CFO but with more flexibility, lower costs, and the ability to adapt to each clients' unique needs. The choice ultimately depends on your specific requirements and financial situation.

Understanding Virtual CFO Dynamics for Accounting Firms

As accounting firms seek to optimize costs and expand service capabilities in a rapidly evolving landscape, the adoption of on-demand Virtual Chief Financial Officers (CFOs) has accelerated. Virtual CFO services provide financial expertise, strategic counsel, and analytical capabilities without the expense of hiring full-time talent. They enable firms to flexibly supplement in-house teams to deliver robust solutions tailored to each client’s unique needs. This section will examine the definition and role of virtual CFOs, the key drivers spurring adoption in the accounting sector, and the multitude of benefits these on-demand finance leaders unlock for practitioners.

Defining Virtual CFOs and Their Role

A Virtual CFO is an experienced financial and operational leader that works remotely on a part-time basis through a subscription model. Offering the knowledge and capabilities of a seasoned CFO at a fraction of the cost, these on-demand consultants build long-term partnerships with accounting firms to provide clients financial management, reporting, budgeting, forecasting, and strategic planning services. This flexible, versatile talent model allows practitioners to tap into specialized expertise, technology, and analytical capabilities on-demand.

Compared to fractional finance talent, Virtual CFOs focus more holistically on improving operational performance, expanding service capabilities, and guiding strategic financial decisions. Key responsibilities include:

  • Financial Analysis & Reporting: Develop insightful financial reporting and analysis to inform decisions and maintain regulatory compliance.
  • Budgeting, Forecasting & Modeling: Build financial models, budgets, forecasts, and tools to evaluate options and optimize performance.
  • Strategic Growth Planning: Provide objective insights, analysis, and guidance to shape sustainable growth strategies tailored to the client’s vision and objectives.
  • Advisory Services: Serve as a trusted advisor for critical financial and operational decisions, mergers, acquisitions, and more.

Virtual CFOs help firms better understand their clients’ needs, growth opportunities, and how to tailor services to guide better financial outcomes. Their outside perspective provides an invaluable, objective sounding board for strategic decisions.

The Rising Trend of Virtual CFO Jobs in the Industry

The emergence of sophisticated technologies enabling remote collaboration has helped fuel a rise in virtual CFO adoption. At the same time, a growing skills gap makes it difficult for many practitioners to recruit full-time finance talent with the experience required to guide complex decisions. On-demand models bridge this gap cost-effectively. Additional drivers include:

Specialized Expertise & Capabilities: Virtual CFO services expand expertise in areas like financial planning & analysis, growth strategy, and exit preparation without added overhead.

Flexibility & Cost Savings: The on-demand model allows firms to scale finance capabilities up or down quickly to meet changing market conditions and client needs. It’s a budget-friendly alternative to hiring full-time CFO talent.

Expanded Service Offerings: Virtual CFOs allow practitioners to broaden service capabilities and address specialized client needs in a scalable way. This creates added value and revenue opportunities.

Succession Planning Support: On-demand CFOs provide interim leadership to ensure continuity, as well as mentorship to upskill teams, when a firm’s senior talent retires.

For today’s accounting firms, integrating virtual CFO services delivers the on-call expertise, technology, and objectivity needed to help clients make decisions with confidence while future-proofing their own capabilities. On-demand talent solves cost, scalability, skill gap, and succession planning challenges in an increasingly complex environment.


Selecting the Best Virtual CFO Service: Criteria for Accounting Firms

The most important factors accounting firms should consider when vetting potential virtual CFO partners include the range of financial services provided, background and expertise of the CFOs, types of clients served and client satisfaction rates, as well as pricing models and contract flexibility.

Comprehensive Services Offered by Top CFO Websites

Leading virtual CFO firms offer a wide array of financial services to support accounting firms' needs. These include:

  • Financial strategy and planning: Assistance with short- and long-term financial goal-setting, budgeting, forecasting, and modeling different growth scenarios.

  • Accounting and reporting: Ongoing bookkeeping, financial statement preparation, ratio analysis, variance analysis, etc.

  • Tax planning and compliance: Guidance on tax minimization strategies along with tax return preparation.

  • Audit support: Help with preparing schedules, reconciliations, and other items needed for annual audits.

  • Banking and cash flow: Cash flow analysis and projections, securing financing, managing banking relationships.

  • Special projects: Ad-hoc analysis and support for mergers, acquisitions, expansions, etc.

The best virtual CFO firms have experience across all key areas of financial management so they can provide comprehensive and customized support.

Assessing Experience & Specializations

It's critical to examine the background and credentials of a virtual CFO provider's leadership team and wider professional network. Relevant factors include:

  • Industry specializations: Expertise with accounting firms and professional services is essential.

  • Credentials: Advanced finance credentials like CPAs, MBAs, and CFAs indicate capabilities.

  • Years of experience: A decade or more of CFO experience brings seasoned judgment.

  • Company sizes served: Experience supporting firms of various sizes demonstrates adaptability.

Firms that showcase depth of talent and specialized expertise make for better long-term virtual CFO partners as your needs evolve.

Analyzing Client Base & Authentic NOW CFO Reviews

The types of clients a virtual CFO firm works with provides insight into their capabilities and fit. Seeking authentic reviews helps validate quality. Consider:

  • Client case studies: Detailed examples of client engagements demonstrate real-world experience.

  • Client types and sizes: Firms that support accounting practices of varying sizes can scale services.

  • Online reviews: Client testimonials on sites like Trustpilot indicate satisfaction rates.

  • References: Speaking directly to a provider's current or past clients offers transparency.

Firms with proven experience supporting accounting industry clients, positive online feedback, and strong references make ideal partners.

Evaluating Pricing & Contract Flexibility

Virtual CFO providers offer a variety of pricing models and contract terms to suit different needs:

  • Hourly billing provides maximum flexibility but less predictability.

  • Fixed monthly fees enable budgeting but limit adaptability.

  • Value-based pricing ties costs to growth goals and ROI.

  • Contract flexibility: Custom month-to-month, annual, or multi-year contracts are preferable.

The best virtual CFO partnerships feature pricing aligned to strategic objectives and contract terms that provide control without overcommitment.

Exemplary Virtual CFO Services: An Analytical Review

An in-depth analysis of 5 top virtual CFO firms for accounting professionals.

B2B CFO: Pioneers in CFO Services

B2B CFO is one of the first and largest virtual CFO firms, with over 25 years of experience working with professional services businesses across the country. They provide part-time CFO services, with dedicated CFOs averaging 20+ years of financial leadership experience.

Some key strengths B2B CFO offers accounting firms:

  • Strategic guidance - Their CFOs function as a strategic thought partner, providing insights on pricing, profitability, benchmarking, and long-term planning.
  • Scalability - As a large national firm, they can scale with growing accounting practices to meet evolving needs.
  • Industry expertise - With extensive experience working with professional services firms, B2B CFO understands key pain points and opportunities.

Ideal for larger accounting firms seeking an experienced CFO to provide broad strategic direction. Given their size and longevity, B2B CFO offers a proven model for virtual CFO services.

Consero Global: Tailored Strategic CFO Solutions

Consero Global focuses on high-touch, strategic CFO consulting for rapid-growth companies. They take a tailored approach:

  • Specialization - Consero builds out a dedicated 3-5 person CFO team based on each client's industry and needs.
  • Strategy-focused - The CFO team focuses on forward-looking strategy over day-to-day tasks. Ideal for capital raises, entering new markets, etc.
  • High-touch model - Each client gets regular touchpoints and unlimited access to their CFO team.

As a boutique firm Consero can provide more personalized support, best suited for hypergrowth companies needing an experienced CFO team to guide expansion.

NOW CFO: On-Demand CFO Solutions

NOW CFO offers an on-demand platform matching accounting firms to a global pool of over 200 part-time freelance CFOs. Key advantages:

  • Flexible expertise - NOW vets CFOs across every industry and niche. Easily find niche CFO talent.
  • On-demand access - Accounting firms get 24/7 access to NOW's freelance CFO talent pool.
  • Cost efficiency - Only pay for the projects and hours of CFO time used. Great for fluctuating needs.

Their on-demand model offers flexibility for accounting firms to access vetted CFO expertise on-demand or for single projects. Easy to scale CFO support up and down.

Vintti: A Global Approach to CFO Expertise

Vintti takes a unique global approach - providing fully managed teams of CFOs, controllers, and bookkeepers from South America. Key advantages include:

  • 50% cost savings - Compensation rates in South America allow for dramatic payroll savings.
  • Cultural alignment - Vintti vets for English fluency and US accounting expertise resulting in seamless integration.
  • Turnkey solution - As the employer of record, Vintti handles recruiting, onboarding, payroll, and performance management.

Vintti allows accounting firms to tap into an overseas talent pool while outsourcing the recruiting and HR layer. Enables major cost savings without sacrificing quality.

FourCorner Resources: Interim CFO and Accounting Support

FourCorner fills accounting talent gaps by providing interim CFO staffing and back-office accounting support. Key offerings:

  • Interim CFOs - Short-term interim CFO placements (3-12 months) to fill vacant roles and guide transitions.
  • Flexible support - On-demand bookkeeping, controller, and CFO support on monthly retainers scaled to needs.
  • Specialization - Deep experience staffing for key industries including professional services, technology, manufacturing, and healthcare.

FourCorner lets accounting firms augment existing teams with flexible interim CFO staff and back-office accounting support. Allows scaling finance teams up and down.

Key Takeaways

This review highlights five exemplary virtual CFO service providers using a range of innovative models. From on-demand CFO marketplaces like NOW CFO to global remote staffing solutions offered by Vintti there are options well-suited to firms at various growth stages. The virtual CFO landscape enables modern accounting practices to access financial leadership as an easily provisioned service. Whether preparing for rapid scaling, strategic pivots into new markets, or simply to fill temporary gaps, these virtual CFO services provide targeted financial guidance without the overhead of a full-time hire.

Unlocking Growth with Startup CFO Services

As an emerging business, having access to strategic financial insights and guidance can be invaluable for enabling rapid yet sustainable growth. Virtual or outsourced Chief Financial Officer (CFO) services cater well to the needs of startups by providing on-demand financial expertise without the overhead of a full-time hire.

Balancing Growth Ambitions With Financial Prudence

High-growth startups need to strategically invest capital into business operations for expansion. However, without prudent financial planning, overzealous scaling efforts could outpace revenue growth and quickly lead to cash flow issues. An experienced virtual CFO service intimately understands the nuances of financial planning for startups. They can assess your growth runway relative to cash reserves and design financial models to determine the right pace for hiring, marketing spend, inventory build-up, etc. This helps startups caliborate their growth ambitions to what is financially viable for long-term success.

Adapting To The Evolving Needs of Startups

In the early stages, startups need to focus on product-market fit, building processes, and acquiring customers. As you achieve traction, priorities shift to scaling production, expanding into new markets, building teams and financial controls and so on. Experienced virtual CFOs recognize these evolving needs and can provide tailored strategic insights at each stage. For example, early on they may guide pricing strategy or ways to improve working capital. Later, their analysis could identify acquisition targets, supply chain optimizations or cost-focused organizational structure to enable scaling.

Rounding Out Core Leadership For Rapid Growth

Founding teams often comprise subject matter experts in technology, product or industry verticals. However, rapidly evolving startups need broad and strategic leadership capabilities beyond these domains. Bringing on a contract CFO allows you to immediately gain financial leadership expertise without having to build capabilities in-house. And as your virtual CFO immerses themselves into understanding your business operations, their insights can hugely complement the specialized knowledge within your core team to develop a well-rounded leadership strategy focused on scalable, high-velocity growth.

In summary, leveraging a specialized virtual CFO service levels the playing field for startups. It amplifies their growth potential by filling financial experience gaps, instilling financial discipline to balance investments with profitability, providing adaptive strategic guidance and rounding out core leadership to systematically scale up business operations. The fractional cost structure also makes these services feasibly accessible even to early-stage startups.

The CFO Company Advantage: How Firms Can Benefit

Partnering with the right CFO company can provide accounting firms with significant benefits that enhance financial leadership and strategic decision-making. By leveraging external expertise, firms gain an invaluable competitive edge.

Specialized Knowledge and Skills

A quality CFO company has specialized knowledge across key financial areas - forecasting, reporting, analytics, taxes, and more. Rather than trying to hire multiple financial experts, firms can partner with a CFO firm to fill skill gaps. This provides immediate access to financial acumen without the costs of building an in-house team.

For example, startup accounting firms may lack deep expertise in areas like budget planning, investor reporting, and scaling forecasts. An experienced CFO company has worked with countless growing companies and can leverage best practices to elevate financial strategy.

Objective, Data-Driven Insights

Day-to-day accounting tasks reduce a firm's ability to take a strategic view. CFO companies provide an objective, external perspective, assessing financials with a focus on growth opportunities. Using data and benchmarks, they highlight areas for operational improvement and cost reduction.

For instance, a CFO firm can evaluate changes in cash conversion cycles over time, showing how much working capital is tied up in inventory and accounts receivable. They can then advise on working capital management tactics to free up capital for growth initiatives. This data-first approach drives financial performance.

Virtual Team Augmentation

Rather than hiring multiple financial analysts, accountants, and FP&A experts, firms can fill talent needs through an on-demand CFO company. This provides seasoned finance talent without added overhead. CFO team members integrate seamlessly to support initiatives like budgeting, forecasting, KPI reporting, and more.

Recap: Choosing Your Virtual CFO Partner Wisely

As we have covered, partnering with a virtual CFO service can provide immense value for accounting firms. By leveraging an experienced virtual CFO team, firms can access financial strategy, reporting, and advisory without the overhead of a full-time hire.

When evaluating potential virtual CFO partners, be sure to consider the following criteria:


Seek out providers that specialize in serving accounting firms specifically. They will have a deeper understanding of the industry's unique challenges and opportunities. Prioritize experience in financial planning, analysis, and advisory for professional services businesses.


Choose a partner with strong financial credentials like CPAs, MBAs, and CFO certifications. This expertise ensures strategic guidance grounded in best practices.

Communication Skills

Your virtual CFO should have exceptional communication abilities to collaborate effectively. Confirm English fluency and availability during core business hours.

Platform & Technology

Evaluate virtual CFO platforms for security, ease of use, and accessibility. Modern solutions with remote access enable seamless integration.

By selecting a specialized virtual CFO service equipped to meet accounting firms' distinct needs, you can transform financial operations to drive profitability. Reach out to top-rated providers for a consultation on optimizing growth today.

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